Margarita Mama's Archives

December 28, 2014April 14, 2021

Rerun: Shoe Factory to Casino

I asked the folks in the Growing Up in Cape Girardeau Facebook fanpage what they’d like me to repost. There were lots of requests for stuff either before or after my time – it’s hard to believe that my photo window in Cape was only from about 1963 through 1967. Several people asked for shoe factory photos. Unfortunately, I never was inside the building. The best I can do is a collection of ground and aerial photos documenting the transition of the biggest business in Cape to a casino.

This aerial photo was taken in the early 1970s. It ran in one of the most extensive posts I did dealing with the history of the shoe factory. If you follow only one link, it should be this one. By the way, you can click on the photos to make them larger, but following the links will take you to more pictures and the backstories.

Reporters love stats

Reporters love stories with lots of statistics, and a 1925 Missourian story was full of them: the factory produced 3,164,080 pairs of shoes, enough to provide every resident of Cape with 175 pairs.

There was a human side, too. The company bragged that “no death or accident of serious consequence has been recorded…”

I’m not sure if the shoe company would qualify this as an injury of “serious consequence, but I’m sure Mrs. McCrite would:

June 24, 1926 – The condition of Mrs. Octavia McCrite, who is in the Cape Girardeau hospital following the loss of her scalp in an accident at the factory of the International Shoe Co. Saturday, was today reported to be unchanged.

If you read the comments, Mrs. McCrite was the grandmother of one of my readers. It sounds like it must have been an horrific injury with lifelong consequences.

A view from the tracks

Here’s a view of the shoe factory from the Red Star side of the floodwall. The river was coming up, but never got high enough to have to close the floodgate. [If you are short on time, this is a link you can skip. The picture is pretty much the story.]

Shoe factory neighborhood

Here’s a wreck on Main Street at the shoe factory. The piece has pictures of buildings in the neighborhood, including one that became various things: Fairway Market No. 2, Margarite Mama’s and the Mule Lip.

Aerial photos of Red Star and Casino area

I shot a series of aerial photos of the old shoe factory site and surrounding area just as clearing was beginning. This one showed Red Star looking to the south.

Morrison Ice and Fuel

A nondescript brick building south of the old shoe factory had been Morrison Ice and Fuel. It had the corner on the ice market in the early 1900s. It eventually became the Pure Ice Company.

When refrigerators first started coming out, Pure Ice sold Coolerator Iceboxes, but marketed them as a replacement for the old-fashioned wooden iceboxes (with a $5 trade-in), not as a refrigerator like we think of it today. Home ice delivery went on in Cape until the 1960s. That’s why a lot of people still call the fridge an “icebox.”

2011 and 2012 casino panoramas

I took panoramic photos of the casino to compare the changes between 2011, when it was mostly just a slab, and a year later.

Casino at night in 2012

After the casino opened, I took some night time exposures of it.

Downtown parking vs casino parking

Aerials showing the number of cars downtown and at the casino.

Bingo is still thriving

In 2010, Bingo folks were concerned that the casino would cut into their business. It doesn’t look like their parking lot is empty.

Hirsch’s Northtown

My post on the building across from the shoe factory that eventually became The Mule Lip was short, but it drew lots of comments from people who went there in its various permutations.

December 12, 2014December 12, 2014

Bill’s and Hirsch’s Midtown

We’re dipping into Terry Hopkins‘ dad’s General Sign box again. This time I ran across two signs that shared a bunch of elements.

Bill’s Courtesy Cleaners was located at 1107 Broadway, more or less across from Houck Stadium. The cleaners were housed in one of two buildings built by Eddie Erlbacher shortly after World War II. I photographed the school board moving a big safe out of the second floor of the twin building to the east.

The property had an interesting past, detailed in a Fred Lynch blog in April 6, 2010.

Hirsch’s Midtown

The Hirsch’s sign’s has the same arrow and basic shape. I wonder how many other businesses in the area shared those pieces / parts?

I did a post on Hirsch’s Midtown in 2012, and it generated quite a few comments. So many, in fact, I followed up with another story about the Hirsch Bros. No. 2, otherwise known as Hirsch’s Northtown.

It was better known to later generations as the Mule Lip or Margarita Mama’s. It’s a casualty of the Casino, but the Midtown store is still standing.

Mystery sign

If you look closely at the bottom right of the Hirsch’s sign, there are some tiny red letters faintly visible. Blowing them up just makes them blurrier. The appear to spell COFERS. I looked at the 1968 City Directory and didn’t see any business in the 200 block of South Sprigg that came close to that.

Ideas?

UPDATE UPDATE UPDATE

I usually post the blog at about 2 a.m., and after I’m done I check to see if Fred Lynch has updated his f/8 and Be There blog. I didn’t check it before going to bed, so I was stunned this morning to see his topic was “Cofer’s Men’s Store.”

I emailed him to ask if he had seen my topic and decided to piggyback it (we exchange links, which builds traffic for both of us, and it helps readers fill in the gaps).

His response: “Are you kidding? I’m in bed by 10 pm. You retired folks amaze me with your sleeping habits. Anyway, I am two weeks or more ahead with finished blogs so yes, quite a coincidence.”

Working people can be SO organized. I usually don’t start thinking about the next days’ post until around 9 p.m. the night before.

June 21, 2012December 28, 2014

Hirsch’s Northtown

When I published a piece on Hirsch’s Midtown, formerly known as Hirsch Bros. No. 1, and the establishment of Hirsch Bros. No. 2 as Hirsch’s Northtown, I mentioned that I didn’t think I had ever been in the Mill Street and Main Street store.

Susan Fee Means commented on Facebook, “Ken – if you’d ever been to The Mule Lip, across from the old shoe factory on Main St, then you’d been to the Hirsch #2 store. Or at least the building.”

I led a sheltered life. I was never in The Mule Lip or its reincarnation as Margarita Mama’s. Now that the casino has leveled that area, I guess I missed my chance.

[Note: we made it as far as Lake City, Fla., tonight. I’m staying in a nice Comfort Suites I’ve stayed at before. I pulled in shortly before midnight after driving through moderate to heavy rain most of the day. The desk clerk gave me her “Your eyes sure are bloodshot super discount” that she said was even better than the alphabet soup list of names I usually give her.]

December 27, 2010December 28, 2014

Shoe Factory Neighborhood

I can’t believe I missed this aerial photo of the old shoe factory plant I shot April 14, 1964, when I ran the piece on the site being the new home of the Isle of Capri Casino. You can clearly see the infamous jog in Main Street that will be straightened.

Jog provided challenge

Reader John Burciaga shared this story about the jog: My only brother, Joe, Jr., 9 years older, was quite adventurous as a youngster. He and a buddy used to race side by side from downtown Main St. to the shoe factory site, where the sharp “dogleg” zig-zags left-to-right. This was always late at night, being careful police cars were not around, or traffic from the opposite direction. He never got hurt but I recall he tore a door off–reminding me a bit of the movie Rebel Without A Cause and the great chase to see who would bail out of his auto first before the drop-off.

This undated wreck photo from the 60s probably wasn’t caused by the zig-zag. It happened north of the jog and the car was southbound. You can barely see a building in the background that says “Cafe and Tavern.” The 1969 City Directory didn’t list the full name of the establishment.

Windows were painted

This shot of the wreck from the other direction shows the heavy-duty power lines feeding into the shoe factory and the painted windows. The only reason I can think for painting the windows would be to diffuse the light coming through them so there wouldn’t be any glare inside.

Old building at bottom of Mill Street

This old building at the bottom of Mill Street and south of the shoe factory, was still there in the spring when I shot a freight train going by.

Fairway Market No. 2

Missourian photographer Fred Lynch ran a Frony photo of shoe factory workers on strike in 1962 in his blog Dec. 3, 2010. He identified a building in the background as being the Fairway Market No. 2.

It’s been a number of things in the intervening years. Oct. 20,2009, a sign on the front of the building said that it was NOW OPEN as Margarita Mama’s. I don’t know how long they lasted or if they are still open. The Missourian had a number of stories detailing problems with the establishment’s liquor license.

I did see a notice that a tax lien against the property was discharged Dec. 10 of this year.

Red Star Baptist Church

The Red Star Baptist Church is outside the casino area, as far as I know, but I’m tossing in a photo of it since it’s been a Red Star landmark. I remember it being right on the edge of the flood waters in 1993. I’ll revisit that area when those negatives surface.