Raised on Raisin Bread

We Steinhoff boys were raised on cinnamon sugar peanut butter toast made with raisin bread bought at the “used bread store.” Mother would go to the Bunny Bread outlet and buy loaves of the stuff, and turn out a dozen or so slices every morning.

Sounds as much as taste

What I remember more than the taste of the gooey stick-to-the-roof-of-your-mouth concoction was the sounds of its making.

It would start out with the squeak of the springs in the oven door being pulled down. Then there was a clatter and crashing when Mother removed all the heavy pots and pans stored in the oven. That would be followed by a tinny sliding sound when she took out the warped and bent cookie sheet.

She’d butter up as many slices of bread as the sheet would hold, then sprinkle sugar and cinnamon on them, and stick them in the oven. Just as the sugar was beginning to bubble and, hopefully, before the toast would start to burn, she’d snatch it out of the stove and put a dollop of Peter Pan crunchy peanut butter on it. (I always liked a thin coating of the butter on mine. I didn’t like big globs of the stuff.)

Peach milk shakes

When peaches were in season, she throw some fresh peaches in the blender, along with ice cream and a little milk. Because I was scrawny in grade and high school, she might pitch a couple raw eggs in my shake. Little did we know the delayed effect of that. It took about 35 years for them to add more than the desired bulk.

I don’t do peach milk shakes in the morning, but I DO like a smoothie in the evening. Since I had some fresh strawberries and blueberries for my smoothie, I thought I’d try them on my morning toast. They added an interesting taste change, and looked pretty darned colorful. (The picture was taken with my Samsung Galaxy 7 Edge smart phone. I’m always amazed at the quality it produces. Click on the photo to make it larger.)

For what it’s worth, I’ve found the raisin bread sold at Sam’s Clubs is some of the best around: it’s very dense and has a gazillion raisins. Wife Lila said she likes it with some cream cheese spread on top.

(That’s Son Matt and Grandson Malcolm. Malcolm is sneaking up on his teen years now, but he’s still not crazy about being stuffed into funny shirts.)

 

Bunny Bread and Smokey Bear

Bunny Bread ShirtI was mining a few more nuggets from the photos shot by James D. McKeown III and provided by his son, Steven McKeown, this afternoon. The shots of “Stevie” – I assume that’s a early edition of my Reader Steven – in his Bunny Bread shirt reminded me of the piece I had done on what my family called the Used Bread Store.

Kid Matt had one when he was a boy, and he insisted that his Grandmother find one for Grandkid Malcolm (science fair winner, did I mention that?).

Three icons in one photo

Bunny Bread Shirt“Stevie” has the trifecta of icons in this photo: his Bunny Bread shirt, a Smokey Bear (NOT Smokey the Bear) and a sailor cap. The only thing that would more a product of the era would have been a Davey Crockett coonskin cap.

The end of the picnic

Bunny Bread ShirtI tried to see what they had, but there’s not enough left to tell. Looks like a few Cokes were consumed. The bottle on the table has an Ann Page logo, but I can’t make out the rest of the label. There aren’t any flies buzzing around, which is unusual for Missouri.

Typical Cape street

Bunny Bread ShirtI wonder how much bigger the trees in the background have grown?

I’ll dip into the stash a few more times. He has some interesting photos of a bad windstorm that blew through the Independence area of town, damaging some landmark buildings. There are also vintage pictures taken at KFVS and of Scouting activities.

 

 

Bunny Bread’s “Used Bread Store”

I was in Sam’s Club the other night right at closing. While I was standing near the baked goods area, I watched an employee culling the shelves of product that was hitting its expiration date. I thought to myself, if I had shopped there 10 minutes ago, the baked goods would have been considered fine; now it’s considered stale.

That got me to thinking about the old Bunny Bread facility at William and Christine St.

Toast from the “Used Bread Store”

My brothers and I were raised on cinnamon sugar peanut butter toast. If we were lucky, we got it made out of raisin bread. It didn’t matter if it was plain white bread or raisin break, it was almost always from the “Used Bread Store,” as we called it. My folks said the bread was perfectly good, just past the sell-by date. They assured us that we were going to eat it up so fast that it wouldn’t have a chance to get stale for real.

Bunny Bread Comes to Southeast Missouri

When Raymond Lewis died, his Sept. 25, 2001, obituary in The Southeast Missourian had information I didn’t know about Bunny Bread (previously known as Bamby Bread).

In 1925 Raymond Lewis and his two brothers, A.C. and Arnold, launched Lewis Bakeries in Anna, Il., with $300 they borrowed from their mother. Mr. Lewis took over the bakery in 1944 and grew the company into a major regional bakery.

In 1950 he originated and copyrighted the name “Bunny” and in 1951 he built a new bakery in Anna. Soon “That’s What I Said, Bunny Bread” and “Get the Rabbit Habit” were heard all over the Heartland.

The company is now comprised of seven bakeries selling fresh bread products in 14 states from Michigan to Alabama and from Ohio to Arkansas, and frozen products nationwide.

He became known for many original aphorisms including, “Grow or go,” “You don’t have to be big to be good,” When you get through changing, you are through,” “Keep your business as modern as your car,” “Just look in the mirror if you want to see your bad competitor”, and “The right time is when you make it.”

His marketing magic must have worked. Son Matt remembered having a Bunny Bread T-shirt when he was a kid, so he insisted that his grandmother send him one for Grandson Malcolm (for the record, he isn’t up to his normal cuteness standard in this photo. The sun must have been shining in his eyes. Malcolm, I mean.)

Bunny Bread Teen Age Club fundraiser

These three girls were going door to door trying to sell Bunny Bread to raise funds for the Teen Age Club. The negative sleeve said it was taken Aug. 24, 1967.

Ad shows Bunny Bread storefront

This ad showing the history of Cape businesses probably ran at Bunny Bread’s high point.

A May 29, 1956, Missourian story announced the start of construction of the building shown above. “The structure, declared cost of which is $21,000, will be 130 feet long by 50 feet wide. Three sides will be concrete block and the front brick. The bakery, 533 Good Hope St., will continue to be used by the firm while the new structure will be used as a loading point for trucks which distribute the products. ” The new building was needed to quarter the company’s fleet of 15 trucks.

The end was near

On Dec. 3, 1992, the other shoe dropped. Bunny Bread Bakeries, which was founded in a log cabin in Anna in 1925, announced it was closing its Anna baking operations. The Cape Girardeau bakery closed in 1988. Loss of population from the area was given as the reason for the restructuring.

I’m not sure when the “Used Bread Store” morphed into C.A.P Supplies.