The Achievement Edition

1967 Achievement - Cape Wishy-Washy 50The Missourian’s big annual extravaganza was the Achievement Edition, published after the first of the year and looking back at the previous year’s accomplishments. We started working on the copy and photos well before Christmas.

Back in the old days before computers, we didn’t have filenames to keep track of stories, headlines and layouts. We used “slugs,” a line of lead type with a descriptive title. If the reporter was sending the story in several “takes” or pieces, then he or she would create a slug that might say, “murder1, murder2.” Since the composing room would occasionally miss taking the slug out, it was a good idea not to use titles that could be embarrassing (like labeling the religion news “god junk”).

Because the Achievement Edition copy was done so far in advance, it was given an additional slug “Atomic” so it wouldn’t get crammed into the daily paper. Or, at least that’s the way I remember it.

One Christmas break when I came home from Ohio University – it was probably 1967 – Editor jBlue asked if I would have time to roam all over the region shooting buildings like The Wishy-Washy Laundr-O-Mat. The 1968 City Directory says it was at 1526 Independence and that Homer R. Dickmann was the manager. At five bucks a shot, plus mileage, I jumped at the opportunity.

Start at the outside and work in

1967 Achievement - Cape Ricardos 47In those days, The Missourian was a regional paper. My negative sleeves said I went north as far as St. Genevieve, as far south as East Prairie and as far west as Lutesville. jBlue, always cost-conscious, instructed me to start at the far ends of the region and work inward toward Cape “so I don’t have to pay you to drive the same roads more than once.”

I was told to shoot any commercial buildings that looked new or remodeled and a representative sampling of any new homes that looked “expensive,” defined as costing more than $25,000. By the time I got done with the project, I could have qualified as a tax assessor.

I must have thought Ricardo’s Italian Swiss Chalet Ristorante looked recently spiffed up. The City Directory says it was also known as Rich House Inc. and was located at 731 Broadway. It was flanked on the left by Sisco’s Professional Barber Salon (Wm. D. Sisco), and optometrists Joe L. Mosley and James A. Drace on the right.

Sterling replaced the St. Charles Hotel

1967 Achievement - Cape Sterling 16The Sterling store replaced the historic St. Charles Hotel at the corner of Main and Themis. I photographed it being torn down.

Personal Finance Loans

1967 Achievement - Cape Personal Finance Co 13John H. Jarrett was listed as manager of Personal Finance Loans, 31 Main Street. The other buildings include Zickfield’s Jewelers, Tony’s Jewelry and Gift Shop and the Sweet Shoppe.

Eggiman’s

1967 Achievement - Cape Skinners Barber Shop 39Skinner’s Barber Shop must have had a short life. It doesn’t show up in the 1969 City Directory, and there is a sign in the window that says “For Lease, Inquire at Eggimann’s.”

Eggiman’s Authorized Dealer of Maytag and Admiral Appliances (Richard L. Eggiman, mgr) was at 225 South Plaza Way. That’s my old 1959 Buick LaSabre station wagon parked in front of Eggiman’s.

Swann & Son Garage

1967 Achievement - Cape Swan - Sons 07From the off-kilter angle of this photo, I wonder if I might have just changed rolls of film and this was a shot where I was advancing the new roll of film to get past the leader. Swann & Son Garage (C. Elwood Swann) was located at 430 William Street.

Missourian Litho and Printing

1967 Achievement - Cape Missourian Litho and Printing 06Missourian Litho and Printing Co. (John Beaudean) was at 500 William.

Cape Chiropractic Clinic

1967 Achievement - Cape Cape Chiropractic Clinic 7Cape Chiropractic Clinic, 726 Independence, was occupied by Drs. Wm. D. and R.M. Edwards.

Dr. M. Allen Brock

1967 Achievement - Cape Dr M Allen Brock 27The building on the right has a sign large enough to read that says “Dr. M. Allen Brock – Chiropractor.” The City Directory has Dr. Brock’s address as 148 S. Ellis, but this doesn’t look like Ellis to me. I can’t read the sign on the building on the left. If I had to guess, I’d say this is Independence.

Ford’s Meat Company

1967 Achievement - Cape Fords Meat Co 33Ford’s was located almost directly across from the Steinhoff, Kirkwood and Joiner Construction Co. on Hwy 61 near Sprigg Street. Managers were Bessie N and Lloyd N. Ford.

Power substation

1967 Achievement - Cape 35I think this might be the power substation located on the east side of old Hwy 61 that leads to the Diversion Channel boat ramps. It has been expanded in recent years and is protected from flooding by a huge dike around it.

Photo gallery of Cape and St. Genvieve buildings

Some of the negatives were in sleeves that said “Cape;” a few, though, said “Cape – St. Gen.” I’m going to assume that the ones with snow in them were Cape. I didn’t bother to try to identify the residential buildings because The Missourian’s microfiche in Google was missing the dates when the Achievement Edition ran. You’ll have to give me your best guess if you see something that looks familiar. Click on any photo to make it larger, then click on the sides to move through the gallery.

If there is interest, I’ll scan buildings from East Cape, Scott City, Illmo, Charleston, Bertrand, Lutesville, Marble Hill, Chaffee, East Prairie, St. Mary, Perryville, Old Appleton, Oak Ridge, Fruitland, Brewer, Thebes, Olive Branch, Tamms, Delta, Bloomfield, Aquilla, Diehlstadt, Oran, Morley, Benton, Kelso, Delta, Advance, Patton and Brownwood. Oh, and I just found another sleeve of Cape buildings. As you can see, there isn’t much of Southeast Missouri I haven’t prowled. Unfortunately, I won’t have any IDs on the buildings. I’ll be lucky to get the town right.

Lang Jewelers to Close

KFVS had a story that Roger and Judith Ann Lang will retire this fall and close Lang Jewelry and Fine Gifts store. The jewelry store has been in the family and in the same location at 126 North Main Street since 1916.

The story said that the store will be closed to the public from September 8-16 to host private shopping events. They will close their doors forever this fall once all of the inventory and fixtures are sold.

Zickfeld’s is last standing

Someone may contradict me, but I think Lang Jewelers and Zickfield’s were the last two of the original stores left from the 1960s. Hutson’s Fine Furniture goes back that far, but anything south of Independence doesn’t “feel” like main Main Street to me.

 

Main Street and Doors

This single frame was on a roll with the flood photos I ran the other day. I didn’t see anything in the paper, so it must have been a routine medical call that didn’t warrant additional photos. News photographers always shoot first and ask questions later. I used to tell reporters that my machine didn’t come with a backspace or an eraser. If I didn’t capture it right then, it wasn’t possible to redo it or get it over the phone. (Click on any photo to make it larger.)

There are some interesting things visible in the photo. The tall, skinny guy on the left under the restaurant sign might be my old debate partner, Pat Sommers. Looks like the person is wearing shades like Pat was prone to do (even in a movie theater). The temperature was a warm 78 degrees. The St. Charles Hotel has been torn down recently enough that Tom Sawyer’s Fence still hides the Sterling store construction.

There is no Downtown Clock in the middle of the Themis – Main Street intersection.

Zickfield’s door

When I was looking for photos that might show the street in modern times, I scrolled through some pictures of Zickfield’s Jewelers, one of only about two businesses left on Main Street from this era. The door caught my eye. Not the door so much, as the lock on the top of the right-hand door. How many thousands of times has a key been turned in that lock to wear away the finish that much?

Unnerstall’s door

That door triggered the memory of another door I had photographed in April of this year – Unnerstall’s Drug Store on Good Hope. I’m sure that the people who PULL on this door today don’t have any idea who or what an Unnerstall was.